HEURISTIC APPROACH TO PRODUCT DESIGN.

Management Science

Volumn 33, Issue 12, 1987, Pages 1523-1533

  Kohli, Rajeev ^a   Krishnamurti, Ramesh ^a  

^a UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

MARKETING; MATHEMATICAL PROGRAMMING;

CONJOINT ANALYSIS; HEURISTICS; MULTI-ATTRIBUTE PREFERENCE FUNCTIONS; MULTIDIMENSIONAL SCALING;

PRODUCT DESIGN;

EID: 0023589050     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.33.12.1523     Document Type: Article

References (17)