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Volumn 313, Issue 8, 1985, Pages 513-515

Matching Prescription Drugs and Consumers: The Benefits of Direct Advertising

Author keywords

[No Author keywords available]

Indexed keywords

DRUG;

EID: 0022430675     PISSN: 00284793     EISSN: 15334406     Source Type: Journal    
DOI: 10.1056/NEJM198508223130811     Document Type: Editorial
Times cited : (51)

References (9)
  • 1
    • 0007432846 scopus 로고
    • Washington, D.C.: Government Printing Office
    • United States Congress, House of Representatives, Committee of Energy and Commerce, Staff of the Subcommittee of Oversight and Investigations. Prescription drug advertising to consumers. Washington, D.C.: Government Printing Office, 1984.
    • (1984) Prescription drug advertising to consumers
  • 2
    • 0001078944 scopus 로고
    • The effect of advertising on the price of eyeglasses
    • Benham L. The effect of advertising on the price of eyeglasses. J Law Econ 1972; 15: 337–52.
    • (1972) J Law Econ , vol.15 , pp. 337-352
    • Benham, L.1
  • 3
    • 85005196646 scopus 로고
    • An estimate of the price effects of restrictions on drug price advertising
    • Cady J. An estimate of the price effects of restrictions on drug price advertising. Econ Inq 1976; 14: 493–510.
    • (1976) Econ Inq , vol.14 , pp. 493-510
    • Cady, J.1
  • 6
    • 45249095194 scopus 로고
    • Washington, D.C.: Government Printing Office
    • Federal Trade Commission, Bureau of Consumer Protection. Drug product selection. Washington, D.C.: Government Printing Office, 1979:62–7.
    • (1979) Drug product selection , pp. 62-67
  • 8
    • 71949097993 scopus 로고
    • Drug innovation and price competition
    • Dao T. Drug innovation and price competition. Manage Decis Econ 1984; 5: 80–4.
    • (1984) Manage Decis Econ , vol.5 , pp. 80-84
    • Dao, T.1
  • 9
    • 0002937795 scopus 로고
    • Does advertising lower consumer prices?
    • Steiner RL. Does advertising lower consumer prices? J Market 1973; 37: 19–26.
    • (1973) J Market , vol.37 , pp. 19-26
    • Steiner, R.L.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.