The R&D-marketing interface in high-technology firms

The Journal of Product Innovation Management

Volumn 2, Issue 1, 1985, Pages 12-24

  Gupta, Ashok K ^a   Raj, S P ^a   Wilemon, David ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

ENGINEERING - PROFESSIONAL ASPECTS; MARKETING; PRODUCT DESIGN - PROJECT MANAGEMENT;

COMMUNICATION BARRIERS; HIGH-TECH INDUSTRY SURVEY; NEW PRODUCT DEVELOPMENT; R&D-MARKETING INTERFACE;

MANAGEMENT;

EID: 0022037421     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1016/0737-6782(85)90012-8     Document Type: Article

References (14)

1. New product scenarios prospects for success
2. Identifying industrial new product success: Project NewProd.
3. Market-push strategy inhibits industrial high-tech innovation
4. The management of innovation in Japan—seven forces that make the difference
5. Isolation of R&D from corporate management
6. New Product Winners and Losers
7. Content Analysis in Consumer Research
8. The art of high-technology management
9. A systematic approach for developing high-technology products
10. Factors for Success in Industrial Innovations. Project SAPPHO—A Comparative Study of Success and Failure in Industrial Innovation
11. An Exploratory Study of the Coordinating Mechanisms Between R&D and Marketing as an Influence on the Innovation Process
12. High technology product planning