Multiple Time Series Analysis of Competitive Marketing Behavior

Journal of Business Research

Volumn 43, Issue 2, 1998, Pages 97-107

  Takada, Hirokazu ^a   Bass, Frank M ^b  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b UNIVERSITY OF TEXAS AT DALLAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0013110487     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(97)00185-9     Document Type: Article

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