Case study: Strategic alliances in international franchising - The entry of Silver Streak Restaurant Corporation into Mexico

Journal of Consumer Marketing

Volumn 15, Issue 6, 1998, Pages 598-607

  Hadjimarcou, John ^a   Barnes, John W ^a  

^a UNIVERSITY OF TEXAS AT EL PASO   (United States)

Author keywords

Alignment; Franchising; International marketing; Mexico; Restaurants; Strategic planning

Indexed keywords

EID: 0013047942     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769810241463     Document Type: Article

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