Marketing in the New Millennium: A Refocus on Sales

Journal of Pharmaceutical Marketing and Management

Volumn 13, Issue 2, 1999, Pages 73-80

  Skinner, Bill L ^a  

^a NONE   (United States)

Author keywords

customer model; marketing strategy; mission statement; Promotion model; sales; selling

Indexed keywords

EID: 0012449242     PISSN: 08837597     EISSN: 15408574     Source Type: Journal    
DOI: 10.3109/J058v13n02_05     Document Type: Article

References (0)