Developing a Profitable Market Share Strategy for Multinational Pharmaceutical Companies in China

Journal of Pharmaceutical Marketing and Management

Volumn 13, Issue 3, 2000, Pages 1-29

  Ahn, Mark J ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

China; government; market share; pharmaceuticals; physicians; profitability; Strategy

Indexed keywords

EID: 0012426354     PISSN: 08837597     EISSN: 15408574     Source Type: Journal    
DOI: 10.3109/J058v13n03_01     Document Type: Article

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