New perspectives on marketing mix programme standardisation

International Business Review

Volumn 7, Issue 6, 1998, Pages 617-634

  Michell, Paul ^a   Lynch, James ^a   Alabdali, Obaid ^b  

^a UNIVERSITY OF LEEDS   (United Kingdom)

^b KING FAHD UNIVERSITY OF PETROLEUM AND MINERALS   (Saudi Arabia)

Author keywords

Gulf States; Marketing standardization; UK firms

Indexed keywords

EID: 0012131814     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0969-5931(98)00029-8     Document Type: Article

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