Role-based models of advertising creation and production

Journal of Advertising

Volumn 18, Issue 4, 1989, Pages 42-53

  Hirschman, Elizabeth C ^a  

^a RUTGERS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0011657908     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1989.10673166     Document Type: Article

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