Integrated marketing communications

Journal of Promotion Management

Volumn 1, Issue 1, 1992, Pages 99-104

  Schultz, Don E ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

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[No Author keywords available]

Indexed keywords

EID: 0011535273     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v01n01_07     Document Type: Article

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