Big success, big mistake, at big banana: Marketing strategies in road-side attractions and theme parks

Journal of Travel and Tourism Marketing

Volumn 6, Issue 3-4, 1997, Pages 103-121

  Leiper, Neil ^a  

^a SOUTHERN CROSS UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0011189766     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v06n03_07     Document Type: Article

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