Assessing organizational attributes contributing to marketing excellence in American professional sport franchises

European Journal of Marketing

Volumn 33, Issue 3-4, 1999, Pages 314-328

  L Irwin, Richard ^a   Zwick, D ^a   A Sutton, William ^b  

^a UNIVERSITY OF MEMPHIS   (United States)

^b UNIVERSITY OF MASSACHUSETTS   (United States)

Author keywords

Franchising; Marketing management; Marketing planning; Marketing research; Sport; USA

Indexed keywords

EID: 0011083838     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569910253080     Document Type: Article

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