Country managers: The next generation

International Marketing Review

Volumn 13, Issue 3, 1996, Pages 43-55

  Martínez, Jon I ^a   Quelch, John A ^b  

^a UNIVERSIDAD ADOLFO IBÁÑEZ   (Chile)

^b HARVARD BUSINESS SCHOOL   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0010982105     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339610123008     Document Type: Article

References (15)

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