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Volumn 7, Issue 2, 1998, Pages 181-187

Building the service operations course around a field project

Author keywords

Course improvement; Field project; Service operations; Teaching

Indexed keywords


EID: 0010910040     PISSN: 10591478     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1937-5956.1998.tb00449.x     Document Type: Article
Times cited : (5)

References (16)
  • 7
    • 0000380646 scopus 로고
    • Services: Lessons in the Service Sector
    • HESKETT, J. L. (1987), "Services: Lessons in the Service Sector," Harvard Business Review, 65, 118-125.
    • (1987) Harvard Business Review , vol.65 , pp. 118-125
    • Heskett, J.L.1
  • 10
    • 0010919198 scopus 로고
    • Reengineering the MBA
    • O'REILLY, B. O. (1994), "Reengineering the MBA," Fortune, 133, 38-45.
    • (1994) Fortune , vol.133 , pp. 38-45
    • O'Reilly, B.O.1
  • 11
    • 0001312089 scopus 로고
    • Servqual: A Multiple-item Scale for Measuring Customer Perceptions of Service Quality
    • PARASURAMAN, A., L. BERRY, AND V. ZEITHAML (1988), "Servqual: A Multiple-item Scale for Measuring Customer Perceptions of Service Quality," Journal of Retailing, 64, 1, 12-40.
    • (1988) Journal of Retailing , vol.64 , Issue.1 , pp. 12-40
    • Parasuraman, A.1    Berry, L.2    Zeithaml, V.3
  • 15
    • 0003068216 scopus 로고
    • Service Positionning Through Structural Change
    • SHOSTACK, G. L. (1987), "Service Positionning Through Structural Change," Journal of Marketing, 51, 34-43.
    • (1987) Journal of Marketing , vol.51 , pp. 34-43
    • Shostack, G.L.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.