Effects of media, communicator,and message position onattitude change

Public Opinion Quarterly

Volumn 42, Issue 1, 1978, Pages 59-70

  Andreoli, Virginia ^a   Worchel, Stephen ^b  

^a JAMES MADISON UNIVERSITY   (United States)

^b UNIVERSITY OF VIRGINIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0010708692     PISSN: 0033362X     EISSN: None     Source Type: Journal    
DOI: 10.1086/268429     Document Type: Article

References (15)

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13. Weiss, W. 1969 “Effects of the mass media of communication.” Pp. 77-196 in G. Linzey and E. Aronson (eds.), Handbook of Social Psychology, Vol. 5. Reading, Mass.: Addison-Wesley.
14. Wilke, W.H. 1934 “An experimental comparison of the speech, radio, and the printed page as propaganda devices, ” Archives of Psychology 169 (June).
15. Worchel, S., Andreoli, V.A., and Eason, J. 1975 “Is the medium the message: a study of the effects of media, communicator, and message characteristics on attitude change, ” Journal of Applied Social Psychology 5: 157-72.