Toward an Understanding of Consumers’ Price Sensitivities for Professional Services

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Volumn , Issue , 2015, Pages 169-173

  Hoffman, K Douglas ^a   Turley, L W ^b  

^a Department of Environmental Radiological Health Sciences   (United States)

^b WESTERN KENTUCKY UNIVERSITY   (United States)

Author keywords

American Market Association; Price Sensitivity; Professional Service; Service Inventory; Switching Cost

Indexed keywords

EID: 0010595473     PISSN: 23636165     EISSN: 23636173     Source Type: Book Series    
DOI: 10.1007/978-3-319-13078-1_54     Document Type: Chapter

References (13)

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