Multilevel marketing: What's the catch?

Journal of Consumer Marketing

Volumn 13, Issue 4, 1996, Pages 18-24

  Bloch, Brian ^a  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0010155277     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769610124519     Document Type: Article

References (3)

1. Clothier, P. (1992), Multi-level Marketing: A Practical Guide to Successful Network Marketing, 2nd ed., Kogan Page, London.
2. Poe, R. (1995), Wave 3: The New Era of Network Marketing, Prima Publishing, Rocklin, CA.
3. Windsor, D. (1990), Financially Free: The "How to's" of Building a Large, Successful, Direct Sales/Network Marketing Organization, Winward Press, Dallas, TX.