Publication in Major Marketing Journals: 1960-1986

Journal of Marketing Education

Volumn 10, Issue 3, 1988, Pages 36-48

  Fields, D Michael ^a   Swayne, Linda E ^a  

^a UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0010105992     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/027347538801000306     Document Type: Article

References (12)

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3. Coe, R. K. and L. Weinstock (1983), “Evaluating Journal Publications of Marketing Professors: A Second Look,” Journal of Marketing Education, 5 (Spring), 37-42.
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8. Milner, L. M., W. Norvell, and D. M. Andrus (1986), “Who's Publishing Where?: Productivity Ratings in Three Elite Marketing Journals During the Years 1975-1984,” Proceedings, Southwestern Marketing Association, 194-197.
9. Moore, L. J. and B. W. Taylor III (1980), “A Study of Institutional Publications in Business-Related Academic Journals, 1972-78,” Quarterly Review of Economics and Business, 20 (Spring), 87-97.
10. Robinson, L. M. and R. Adler (1981), “Measuring the Impact of Marketing Scholars and Institutions: An Analysis of Citation Frequency,” Journal of the Academy of Marketing Science, 9 (Spring), 147-162.
11. U.S. Bureau of the Census (1985), Statistical Abstract of the United States: 1986, 106th ed&, Washington, DC.
12. Yearbook of Higher Education 1984-85, 16th ed. (1984), Chicago, IL: Marquis Who's Who, Inc.