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Industrial Marketing Management

Volumn 20, Issue 3, 1991, Pages 169-175

Winning a large order: A case study using judgemental modelling

(2) Geoff Lockett, A a Naude, Peter b

a UNIVERSITY OF MANCHESTER (United Kingdom)

b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0009990189 PISSN: 00198501 EISSN: None Source Type: Journal
DOI: 10.1016/0019-8501(91)90014-7 Document Type: Article

Times cited : (7)

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