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Volumn 31, Issue 6, 1998, Pages 927-932

Total business strategy - The missing link

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EID: 0009907937     PISSN: 00246301     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0024-6301(98)00094-6     Document Type: Article
Times cited : (13)

References (18)
  • 1
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    • Risk Return Approach to Product Portfolio Strategy
    • R. N. Cardozo and J. Wind, Risk Return Approach to Product Portfolio Strategy, Long Range Planning 18(2), 77-85 (1985).
    • (1985) Long Range Planning , vol.18 , Issue.2 , pp. 77-85
    • Cardozo, R.N.1    Wind, J.2
  • 2
    • 85030070383 scopus 로고    scopus 로고
    • Harper Business First paperback edition
    • J. C. Collins and J. I. Porras, Built to Last, Harper Business First paperback edition, p. 220. Ibid., p. 100.
    • Built to Last , pp. 220
    • Collins, J.C.1    Porras, J.I.2
  • 3
    • 84898176419 scopus 로고    scopus 로고
    • J. C. Collins and J. I. Porras, Built to Last, Harper Business First paperback edition, p. 220. Ibid., p. 100.
    • Built to Last , pp. 100
  • 8
    • 85030058756 scopus 로고    scopus 로고
    • Harley-Davidson, Inc. All information - Company News; Letter to Shareholders; Company Status, Financial Highlights, Operation Review, H.O.G. Harley Owners' group, Lifestyle Products, have been retrieved, on December 1997, from the home page of H.D. on the Internet http://www.Harley-Davidson.com.
  • 9
    • 0002288096 scopus 로고
    • Marketing Myopia
    • T. Levitt, Marketing Myopia, Harvard Business Review July/August, 45-56 (1960).
    • (1960) Harvard Business Review , vol.JULY-AUGUST , pp. 45-56
    • Levitt, T.1
  • 10
    • 3242825127 scopus 로고
    • One More Time: What Business Are You In?
    • R. McTavish, One More Time: What Business Are You In? Long Range Planning 28(2), 103-115 (1995).
    • (1995) Long Range Planning , vol.28 , Issue.2 , pp. 103-115
    • McTavish, R.1
  • 11
    • 3242834617 scopus 로고    scopus 로고
    • Developing a Mission for a Diversified Company
    • R. J. Morris, Developing a Mission for a Diversified Company, Long Range Planning 28(2), 49-60 (1996).
    • (1996) Long Range Planning , vol.28 , Issue.2 , pp. 49-60
    • Morris, R.J.1
  • 12
    • 0008172492 scopus 로고
    • Is Strategic Management Living Up to Its Promise?
    • P. Pekar, Jr and S. Abraham, Is Strategic Management Living Up to Its Promise? Long Range Planning 28(5), 32-44 (1995).
    • (1995) Long Range Planning , vol.28 , Issue.5 , pp. 32-44
    • Pekar Jr., P.1    Abraham, S.2
  • 15
    • 55349116246 scopus 로고    scopus 로고
    • M. E. Porter, Competitive Advantage The Free Press, p. 20. (1985), Ibid., p. 181.
    • Competitive Advantage , pp. 181
  • 16
    • 84989056644 scopus 로고
    • Towards a Dynamic Theory of Strategy
    • M. E. Porter, Towards a Dynamic Theory of Strategy, Strategy Management Journal 12, 95-117 (1991).
    • (1991) Strategy Management Journal , vol.12 , pp. 95-117
    • Porter, M.E.1
  • 17
  • 18
    • 0013029030 scopus 로고    scopus 로고
    • How Harley-Davidson Revs Its Brand
    • Booz-Allen & Hamilton, 4th Quarter
    • G. Rifkin, How Harley-Davidson Revs Its Brand, Strategy & Business - Booz-Allen & Hamilton, Issue 9, pp. 31-40. 4th Quarter (1997).
    • (1997) Strategy & Business , Issue.9 , pp. 31-40
    • Rifkin, G.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.