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Volumn 7, Issue 12, 1996, Pages 2083-2099

Non-linear advertising capital model with time delayed feedback between advertising and stock of goodwill

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EID: 0009402875     PISSN: 09600779     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0960-0779(96)00074-4     Document Type: Article
Times cited : (27)

References (15)
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    • Nerlove, M.1    Arrow, K.2
  • 2
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    • Optimal maintenance policy and planned sale date for a machine subject to deterioration and random failure
    • I. Virtanen, Optimal maintenance policy and planned sale date for a machine subject to deterioration and random failure. Euro. J. Operational Res. 9(1), 33-40 (1982).
    • (1982) Euro. J. Operational Res. , vol.9 , Issue.1 , pp. 33-40
    • Virtanen, I.1
  • 3
    • 0001133266 scopus 로고
    • Dynamic optimal control models in advertising: A survey
    • S. P. Sethi, Dynamic optimal control models in advertising: a survey. SIAM Review 19(4), 685-725 (1977).
    • (1977) SIAM Review , vol.19 , Issue.4 , pp. 685-725
    • Sethi, S.P.1
  • 4
    • 0000577083 scopus 로고
    • Dynamic optimal control models in advertising: Recent developments
    • G. Feichtinger, R. F. Hartl and S. P. Sethi, Dynamic optimal control models in advertising: recent developments. Management Sci. 40(2), 195-226 (1994).
    • (1994) Management Sci. , vol.40 , Issue.2 , pp. 195-226
    • Feichtinger, G.1    Hartl, R.F.2    Sethi, S.P.3
  • 8
    • 0041298227 scopus 로고
    • Optimal dynamic advertising policies in the presence of continuously distributed time lags
    • W. Pauwels, Optimal dynamic advertising policies in the presence of continuously distributed time lags. J. Optimization Theory & Appl. 22(1), 79-89 (1977).
    • (1977) J. Optimization Theory & Appl. , vol.22 , Issue.1 , pp. 79-89
    • Pauwels, W.1
  • 10
    • 0006252716 scopus 로고
    • Optimal dynamic advertising policies for hereditary processes
    • R. F. Hartl, Optimal dynamic advertising policies for hereditary processes. J. Optimization Theory & Appl. 43(1), 51-72 (1984).
    • (1984) J. Optimization Theory & Appl. , vol.43 , Issue.1 , pp. 51-72
    • Hartl, R.F.1
  • 11
    • 0042299887 scopus 로고
    • Optimal theoretic advertising stock models: A generalization incorporating the effects of delayed response from promotional expenditure
    • D. H. Mann, Optimal theoretic advertising stock models: a generalization incorporating the effects of delayed response from promotional expenditure. Management Sci. 21(7), 823-832 (1975).
    • (1975) Management Sci. , vol.21 , Issue.7 , pp. 823-832
    • Mann, D.H.1
  • 14
    • 0042299888 scopus 로고
    • Unpublished PC program. University of Vaasa, Finland
    • M. Laaksonen, Period testing algorithm. Unpublished PC program. University of Vaasa, Finland (1993).
    • (1993) Period Testing Algorithm
    • Laaksonen, M.1
  • 15
    • 38249012985 scopus 로고
    • Hopf bifurcation in an advertising diffusion model
    • G. Feichtinger, Hopf bifurcation in an advertising diffusion model. J. Economic Behaviour & Organization, 17, 401-411 (1992).
    • (1992) J. Economic Behaviour & Organization , vol.17 , pp. 401-411
    • Feichtinger, G.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.