Advertising Message Strategies in U.S. Congressional Campaigns: 1982, 1990

Journal of Current Issues and Research in Advertising

Volumn 18, Issue 1, 1996, Pages 53-66

  Weaver Lariscy, Ruth Ann ^a   Tinkham, Spencer F ^a  

^a UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

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EID: 0009372291     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.1996.10505040     Document Type: Article

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