Commentary: Readership Research - Challenges and Chances

Newspaper Research Journal

Volumn 19, Issue 2, 1998, Pages 88-102

  Schoenbach, Klaus ^a   Bergen, Lori ^b  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

^b KANSAS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0009281404     PISSN: 07395329     EISSN: 23764791     Source Type: Journal    
DOI: 10.1177/073953299801900207     Document Type: Note

References (32)

1. John M. King, How Media Use and Demographics Affect Satisfaction with the Appearance of Community Newspapers. Paper presented at the annual convention, Association for Education in Journalism and Mass Communication, Anaheim, California, August 1996.
2. Doug Underwood, When MBAs Rule the Newsroom: How the Marketers and Managers are Reshaping Today’s Media. New York: Columbia University Press, 1993, p.112.
3. See Underwood, John H. McManus, Market Driven Journalism: Let the Citizen Beware? Thousand Oaks, California: Sage, 1994; and Carl Sessions Stepp, The Thrill is Gone. American Journalism Review, October 1995, pp. 15-19.
4. Randal A. Beam, How Newspapers Use Readership Research. Newspaper Research Journal, Spring 1995, pp. 28-38.
5. See, for example, Wolfgang Peiser, Die Fernsehgeneration: Eine Empirische Untersuchung ihrer Mediennutzung und Medienbewertung [The TV Generation: An Empirical Study of Its Media Use and Media Evaluation]. Opladen: Westdeutscher Verlag, 1996.
6. Gerald Stone, Examining newspapers: What Research Reveals about America’s Newspapers. Newbury Park, California: Sage, 1987.
7. Otfried Jarren & Gerhard Vowe, Die Krise der Tageszeitungen [The Crisis of Daily Newspapers]. Gegenwartskunde, 41 (2), 1992, p. 172.
8. See Kennton W. Elderkin, The Future of Newspaper Industry: How Electronic Newspapers Will Outrun Their Competition. Mansfield, Ohio: Elderkin, 1996.
9. See Klaus Schoenbach, Zur Zukunft der Tageszeitung [On the Future of the Daily Newspaper], in Beate Schneider, Kurt Reumann, & Peter Schiwy (eds.), Publizistik. Konstanz: Universitaetsverlag, 1995, pp. 337-347.
10. See Carl Sessions Stepp, How to Save America’s Newspapers. American Journalism Review, April 1993, pp.18-24.
11. Bert Knapen, Just How Up-to-Date is the Newspaper? in ENPA (ed.), Europeans Read Newspapers. Brussels: ENPA, 1996, pp. 7-26, p. 23.
12. See Jennifer Mueller and David Kamerer, Reader Preference for Electronic Newspapers. Newspaper Research Journal, Summer 1995, pp. 2-13.
13. Marshall McLuhan, quoted by Kevin G. Barnhurst, Seeing the Newspaper. New York: St. Martin’s Press, 1994, p. 18.
14. Jeff Cowart, quoted by George A. Krimsky, Raising the Standards of Journalism. Editor & Publisher, September 23, 1995, p A5.
15. George A. Gladney, How Editors and Readers Rank and Rate the Importance of EighteenTtraditional Standards of Newspaper Excellence. Journalism & Mass Communication auarterly, Summer 1996, pp. 319-331.
16. George Garneau, New Age Circulation. Editor & Publisher, July 20, 1996, p. 26C.
17. See the overview in Klaus Schoenbach, Das unterschaetzte Medium: Politische Wirkungen von Presse und Fernsehen im Vergleich [The Underestimated Medium: Comparing Political Effects of Press and Television]. Munich: Saur, 1993; and, most recently, Eric W. Rothenbuhler, Lawrence J. Mullen, Richard DeLaurell, &Choon R. Ryn, Communication, Community Attachment, and Involvement. Journalism & Mass Communication Quarterly, Summer 1996, pp. 445-466.
18. Alexander Ebert, Qualitaetssicherung: Was eigentlich sind “scblechte” Artikel? [Securing Quality: What does a “bad” article mean?] Sage &Schreibe, March 1995, pp. 48-49.
19. Philip Meyer, The Newspaper Survival Book. Bloomington, Indiana: Indiana University Press, 1985.
20. Kevin G. Barnhurst & Ellen Wartella, Newspapers and Citizenship: Young Adults’ Subjective Experience ofNewspapers. Critical Studies in Mass Communication, June 1991, pp. 195-209.
21. Wayne Wanta & Dandan Gao, Young Readers and the Newspaper: Information Recall and Perceived Enjoyment, Readability, and Attractiveness. Journalism Quarterly, Winter 1994, pp. 926-936.
22. Laura Dalton, Talk’n ‘bout X generation: Media tap into interests of young adults. Gannetteer, July/August 1996, pp. 1-3.
23. Sheila Gibbons, It’s readership, stupid. Gannetteer, October 1995, p. 10.
24. Eileen Lehnert, The Youth Market’s Ideal Newspaper. Newspaper Research Journal, April 1981, pp 3-15.
25. David Kamerer, & Lori Bergen, Patterns of Use, Exposure in Paper’s Audiotex System. Newspaper Research Journal, Winter 1995, pp. 48-59.
26. Katja Riefler, Zeitunglesen am Computer? [Reading newspapers via computers?]. Die Zeit, January 5, 1996, p. 41.
27. See, for example, Meyer, see also A. B. Blankenship, Commentary: Which do-it-yourself newspaper surveys do it? Newspaper Research Journal, January 1981, pp. 68-71; and Bob M. Gassaway, Newspaper market studies: Guides to selling readers and advertisers. Paper presented at the 110th annual convention of the National Newspaper Association, St. Paul, Minnesota, September 1995.
28. Keith R. Stamm, Kenneth M. Jackson & Daniel Jacoubovitch, Exploring New Options in Newspaper Readership Measurement. Newspaper Research Journal, May 1980, pp.63-74.
29. Underwood, p. 110
30. Klaus Schoenbach, (ed.), Zeitungen in den Neunzigern: Faktoren ihres Erfolgs.350 Zeitungen auf dem Pruefstand [Newspapers in the 90s: Factors of Their Success. Testing 350 Newspapers]. Bonn, Germany: ZV Verlag, 1997.
31. Klaus Schoenbach, Silvia Knobloch, Deiter Stuerzebecher, Edmund Lauf and Angelika Eggert, Evaluating 350 Newspapers: HowHave LayoutandDesign Contributed to Their Success? Paper presented at the annual convention, Association for Education in Journalism and Mass Communication, Chicago, Illinois, August 1997.
32. David Weaver, On Using Newspaper Readership Research. Newspaper Research Journal, July 1981, pp.15-21.