Thinking about values in prospect and retrospect: Maximizing experienced utility

Marketing Letters

Volumn 8, Issue 3, 1997, Pages 323-334

  Huber, Joel ^a   Lynch, John ^a   Corfman, Kim ^b   Feldman, Jack ^c   Holbrook, Morris B ^d   Lehmann, Donald ^d   Munier, Bertrand ^e   Schkade, David ^f   Simonson, Itamar ^g  

^a DUKE UNIVERSITY   (United States)

^b NEW YORK UNIVERSITY   (United States)

^c GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

^d Och Spine at New York Presbyterian Hospitals   (United States)

^e GRID   (France)

^f UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^g STANFORD UNIVERSITY   (United States)

Author keywords

Experienced utility; Prescriptive decision processes; Rational choice

Indexed keywords

EID: 0009223980     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1007964630841     Document Type: Article

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