Chain management and marketing performance in fruit industry

Acta Horticulturae

Volumn 536, Issue , 2000, Pages 661-668

  Ricks, Donald ^a   Woods, Timothy ^a   Sterns, James ^a  

^a NONE

Author keywords

Chain management; Fruit industries; Marketing; Promotion

Indexed keywords

EID: 0009135770     PISSN: 05677572     EISSN: None     Source Type: Book Series    
DOI: 10.17660/ActaHortic.2000.536.79     Document Type: Conference Paper

References (4)

1. Lyford, Conrad, D.Ricks, C.Peterson and J. Sterns, "A Framework for Effective Industry Strategic Planning," paper presented at the WCC-72 annual meeting, Las Vegas, NV, June, 1998.
2. McLaughlin, Edward W., Kristen Park, Debra Perosio and Goeffrey Green, "The New Dynamics of Produce Buying and Selling: Marketing and Performance Benchmarks for the Fresh Produce Industry," Research Bulletin 99-10, Cornell University, September 1999.
3. Ricks, Donald, Timothy Woods and James Sterns, "Supply Chain Management: Improving Vertical Coordination in Fruit Industries, Journal of Food Distribution Research, Nov., pp. 44-53, 1999.
4. Woods, Timothy, James Sterns, Donald Ricks and Randy Bitsky, "Strategic Planning Approaches and Concepts: Potentials for Improving Subsector Performance," Staff Paper Number 389, Department of Agricultural Economics, University of Kentucky, Lexington, KY, December 1998.