Source and message factors in persuasion: A reply to stiff’s critique of the elaboration likelihood model

Communication Monographs

Volumn 54, Issue 3, 1987, Pages 233-249

  Cacioppo, John T ^c   Haugtvedt, Curt P ^b  

^a OHIO STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MISSOURI   (United States)

^c UNIVERSITY OF IOWA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0009126571     PISSN: 03637751     EISSN: 14795787     Source Type: Journal    
DOI: 10.1080/03637758709390229     Document Type: Article

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