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Volumn 9, Issue 4, 1994, Pages 409-423

Asset specificity and vertical integration in franchising

Author keywords

Asset specificity; franchising; vertical integration

Indexed keywords


EID: 0008993589     PISSN: 0889938X     EISSN: 15737160     Source Type: Journal    
DOI: 10.1007/BF01029514     Document Type: Article
Times cited : (66)

References (29)
  • 2
    • 84934377640 scopus 로고    scopus 로고
    • Banerji, S. and C. Simon (1993) ‘Franchising Versus Ownership: The Role of Trademark Value in Externality Control’, Working Paper, Graduate School of Business, University of Chicago.
  • 3
  • 8
    • 84934377641 scopus 로고    scopus 로고
    • Franchise Opportunities Handbook (1988) United States Department of Commerce. U.S. Government Printing Office: Washington, D.C.


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.