Spring break student travel: A longitudinal study

Journal of Vacation Marketing

Volumn 2, Issue 2, 1996, Pages 137-150

  Hobson, J S Perry ^a   Josiam, Bharath ^b  

^a SOUTHERN CROSS UNIVERSITY   (Australia)

^b UNIVERSITY OF WISCONSIN STOUT   (United States)

Author keywords

Longitudinal study; Marketing; Spring break; Youth travel

Indexed keywords

EID: 0008980837     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676679600200204     Document Type: Article

References (28)

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3. Mcleod, B. (1991) 'Where the Boys Aren't', Chicago Tribune, 29th March, pp. 1, 2.
4. Waldrop, J. (1992) 'Spring Break Grows Up ', American Demographics, March, p. 4.
5. Hobson and Josiam, see ref. 2 above.
6. Josiam, B., Clements, C. and Hobson, J. (1994) 'Breaking the Stereotypes of Youth Travel. Understanding the Spring Break Market', Tourism: State of the Art, Wiley & Sons, Chichester, pp. 322-331.
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14. Sanders, B. (1990) Students Taking a Break from Florida, Sun-Sentinel, 18th February, p. 1A.
15. Josiam, Clements and Hobson, ref. 7 above.
16. Tourism Research Planning Committee (1975) Standard Definitions and Classifications for Travel Surveys, Federal-Provincial Conference on Tourism, Ottawa.
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20. Reiss, S. and Lamb, C. (1992) 'To-ga! To-ga! To-ga! To-ga!', Newsweek, 30th March, p. 53.
21. Zbar, J. (1992) 'Spring Break Cools Off in Daytona Beach', Advertising Age, 30th March, p. 15.
22. Lyke, R. (1990) Florida Communities Brace for Spring Break, Hotel and Motel Management, 12th March, p. 58.
23. Higgins, S. (1992) Corporate Sponsors Follow the Crowd, The News Herald (Panama City), 2nd February, p. 1B.
24. Carter, J. (1991) Spring Break Reservations Down for 91, The News-Journal (Daytona Beach), 30th January, p. 1A.
25. Higgins, C. (1994) Tips for Targeting Spring Break Market, Travel Weekly, 10th March, p. 30.
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28. Clements, C. and Josiam, B. (1995) 'Role of Involvement in the Travel Decision', The Journal of Vacation Marketing, Vol. 1, No. 4, pp. 337-348.