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Volumn 5, Issue 2, 1999, Pages 96-110

The development of core concepts of yield management

(2)  Leask, Anna E a   Yeoman, Ian a  

a NONE

Author keywords

Capacity; Conservation; Management; Pricing; Revenue; Yield

Indexed keywords


EID: 0008760026     PISSN: 13527258     EISSN: 14703610     Source Type: Journal    
DOI: 10.1080/13527259908722254     Document Type: Article
Times cited : (5)

References (28)
  • 2
    • 79954937691 scopus 로고    scopus 로고
    • The Development of Core Principles cf Yield Management for Heritage Visitor Attractions
    • I. Yeoman & A. Leask, The Development of Core Principles cf Yield Management for Heritage Visitor Attractions. 3rd Annual Yield Management Conference, University of Ulster, Sept 1998
    • (1998) 3rd Annual Yield Management Conference
    • Yeoman, I.1    Leask, A.2
  • 9
    • 0009359903 scopus 로고
    • Yield management a marketing perspective' International
    • K. Donaghy & U. MacMahon, Yield management a marketing perspective' International Journal of Vacation Marketing,Vol.2, no.1, 1995, pp.55-62
    • (1995) Journal of Vacation Marketing , vol.2 , Issue.1 , pp. 55-62
    • Donaghy, K.1    MacMahon, U.2
  • 11
    • 0002629973 scopus 로고
    • Yield Management and your passengers
    • June
    • Larsen, T.D., Yield Management and your passengers Asta Agency Management,June 1988, pp.46-48
    • (1988) Asta Agency Management , pp. 46-48
    • Larsen, T.D.1
  • 16
  • 19
    • 84930737978 scopus 로고    scopus 로고
    • Yield Management in UK hotels : Principles and Practices
    • University of Bath
    • P. Jones & E. Kewin, 'Yield Management in UK hotels : Principles and Practices' Paper presented to 2nd Annual Yield Management Conference, University of Bath, 1997
    • (1997) 2nd Annual Yield Management Conference
    • Jones, P.1    Kewin, E.2
  • 24
    • 79954820420 scopus 로고    scopus 로고
    • Decision-making
    • I. Yeoman & A. Ingold, 'Decision-making' Yeoman & Ingold op. cit. (note 1)
    • Yeoman, I.1    Ingold, A.2
  • 25
    • 79954881012 scopus 로고
    • A marketlevel pricing model for airlines
    • R.E. Curry, ,A marketlevel pricing model for airlines', Scorecard Technical Brief, 1988, p.2
    • (1988) Scorecard Technical Brief , pp. 2
    • Curry, R.E.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.