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Volumn 9, Issue 5, 1992, Pages

Decentralized R&D for Global Product Development: Strategic Implications for the Multinational Corporation

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Indexed keywords


EID: 0008462430     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339210020295     Document Type: Article
Times cited : (20)

References (20)
  • 1
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  • 2
    • 0002618699 scopus 로고
    • Marketing and Technology: A Strategic Coalignment
    • Capon, N. and Glazer, R. (1987), “Marketing and Technology: A Strategic Coalignment”, Journal of Marketing, Vol. 51, July, pp. 1–14.
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  • 3
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    • Key Decisions in International Marketing: Introducing New Products Abroad
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    • Davidson, W.H.1    Harrigan, R.2
  • 4
    • 0000750845 scopus 로고
    • Taking Technology to Market
    • March-April
    • Ford, D. and Ryan, C. (1981), “Taking Technology to Market”, Harvard Business Review, March-April, pp. 117–26.
    • (1981) Harvard Business Review , pp. 117-126
    • Ford, D.1    Ryan, C.2
  • 6
    • 0000713272 scopus 로고
    • Collaborate With Your Competitors And Win
    • January-February
    • Hamel, G., Doz, Y.L. and Prahalad, C.K. (1989), “Collaborate With Your Competitors And Win”, Harvard Business Review, January-February, pp. 133–9.
    • (1989) Harvard Business Review , pp. 133-139
    • Hamel, G.1    Doz, Y.L.2    Prahalad, C.K.3
  • 7
    • 38249024232 scopus 로고
    • Creating a Climate for Innovation
    • August
    • Humble, J. and Jones, G. (1989), “Creating a Climate for Innovation”, Long Range Planning, Vol. 22 No. 4, August, pp. 46–51.
    • (1989) Long Range Planning , vol.22 , Issue.4 , pp. 46-51
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  • 8
    • 0006461920 scopus 로고
    • Perspectives on International Strategic Alliances
    • Jain, S.C. (1987), “Perspectives on International Strategic Alliances”, Advances in International Marketing, Vol. 2, pp. 103–52.
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    • Jain, S.C.1
  • 9
    • 0010855349 scopus 로고
    • Customize Your Product Development
    • November-December
    • Krubasik, E.G. (1988), “Customize Your Product Development”, Harvard Business Review, November-December, pp. 46–52.
    • (1988) Harvard Business Review , pp. 46-52
    • Krubasik, E.G.1
  • 10
    • 84949392854 scopus 로고
    • Big Blue Benefits from Funding R&D in Taiwan
    • May
    • Liu, P. (1989), “Big Blue Benefits from Funding R&D in Taiwan”, Electronic Business, May, pp. 105–6.
    • (1989) Electronic Business , pp. 105-106
    • Liu, P.1
  • 11
    • 33749896063 scopus 로고
    • Strategic Alliances: A Global Economy Demands Global Partnerships
    • October
    • Modic, SJ. (1988), “Strategic Alliances: A Global Economy Demands Global Partnerships”, Industry Week, October, pp. 46–52.
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    • Modic, S.J.1
  • 12
    • 3242662678 scopus 로고
    • Organizing for Global Product Development
    • 6 March
    • Peet, J. and Hladik, K. J. (1989), “Organizing for Global Product Development”, Electronic Business, 6 March, pp. 62–4.
    • (1989) Electronic Business , pp. 62-64
    • Peet, J.1    Hladik, K.J.2
  • 13
  • 14
    • 84949391117 scopus 로고
    • Product-Development Process in the Multinational Firm
    • Winter
    • Ronkainen, LA. (1983), “Product-Development Process in the Multinational Firm”, International Marketing Review, Winter, pp. 57–65.
    • (1983) International Marketing Review , pp. 57-65
    • Ronkainen, L.A.1
  • 15
    • 84894179652 scopus 로고
    • Getting the Most Out of Innovation Abroad
    • March-April
    • Ronstadt, R. and Kramer, RJ. (1982), “Getting the Most Out of Innovation Abroad”, Harvard Business Review, March-April, pp. 94–9.
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  • 16
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    • October
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  • 18
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  • 19
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    • Wheelen, T.L. and Hunger, J.D. (1990), Strategic Management, (3rd ed.), Addison-Wesley Publishing Company, New York, NY.
    • (1990) Strategic Management
    • Wheelen, T.L.1    Hunger, J.D.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.