Government technology transfer: The effective use of both push and pull marketing strategies

International Journal of Technology Management

Volumn 12, Issue 1, 1996, Pages 85-94

  Piper, William S ^a,b,c   Naghshpour, Shahdad ^a  

^a UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

^b Department of Marketing ^*

^c NASA's Commercial Programs

Author keywords

Government management practices; Government technology transfer; Management of technology; Push pull strategy; Technology transfer

Indexed keywords

EID: 0008441864     PISSN: 02675730     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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