Motivating moral corporate behavior

Journal of Consumer Marketing

Volumn 16, Issue 3, 1999, Pages 222-233

  Lantos, Geoffrey P ^a  

^a STONEHILL COLLEGE   (United States)

Author keywords

Codes of practice; Corporate policy; Ethics; Marketing philosophy; Moral responsibility

Indexed keywords

EID: 0007554122     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769910271469     Document Type: Article

References (1)

1. Peters, T.J. and Waterman, R.H. Jr (1982). In Search of Excellence: Lessons from America's Best-run Companies, Harper & Row, New York, NY.