Analyzing the changing character and sophistication of TV advertisements in the People's Republic of China

Text

Volumn 17, Issue 4, 1997, Pages 491-515

  Short, Mick ^a   Hu, Wenzhong ^b,c,d  

^a LANCASTER UNIVERSITY   (United Kingdom)

^b BEIJING FOREIGN STUDIES UNIVERSITY   (China)

^c National Committee on Tertiary Foreign Language Edu   (China)

^d China Association for Intercultural Commun   (China)

Author keywords

Advertisement; Chinese; Discourse analysis; Inference

Indexed keywords

EID: 0007026517     PISSN: 01654888     EISSN: 18607349     Source Type: Journal    
DOI: 10.1515/text.1.1997.17.4.491     Document Type: Article

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