A marketing revolution in museums?

Journal of Marketing Management

Volumn 11, Issue 6, 1995, Pages 601-616

  McLean, Fiona ^a  

^a UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0006394580     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1995.9964370     Document Type: Article

References (49)

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