Redefining the product life cycle: The five-element product wave

Business Horizons

Volumn 39, Issue 5, 1996, Pages 33-40

  Ryan, Chuck ^a   Riggs, Walter E ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0006260171     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0007-6813(96)90064-6     Document Type: Article

References (26)

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