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Volumn 15, Issue 2, 1997, Pages 17-32

The pricing decision in small firms: Complexities and the deprioritising of economic determinants

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EID: 0006220541     PISSN: 02662426     EISSN: 17412870     Source Type: Journal    
DOI: 10.1177/0266242697152001     Document Type: Article
Times cited : (26)

References (31)
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  • 4
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    • Employment and Employment Relations in the Small Enterprise
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    • Curran, J. (1991), Employment and Employment Relations in the Small Enterprise in Stanworth,J., and Gray, C. (eds.), Bolton 20 Years On: The Small Firm in the 1990s, Paul Chapman: London.
    • (1991) Bolton 20 Years On: The Small Firm in the 1990s
    • Curran, J.1
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    • Cambridge University Press, Cambridge
    • Elster,J. (1983), Sout Grapes, Cambridge University Press, Cambridge.
    • (1983) Sout Grapes
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  • 11
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    • Price Theory and Business Behaviour
    • May
    • Hall, R. L., and Hitch, C.J. (1939), Price Theory and Business Behaviour, Oxford Economic Papers, No. 2, May.
    • (1939) Oxford Economic Papers , Issue.2
    • Hall, R.L.1    Hitch, C.J.2
  • 13
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    • Bournemouth: Dorset Institute of Higher Education
    • Hankinson, A. (1986), Pricing Behaviour, Bournemouth: Dorset Institute of Higher Education.
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    • Rational Man and Social Science
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    • Cambridge University Press, Cambridge
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    • (1987) The Cunning of Reason
    • Hollis, M.1
  • 19
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    • Prospect Theory: An Analysis of Decision Under Risk
    • Kahneman, D., and Tversky, A. (1979), Prospect Theory: An Analysis of Decision Under Risk, Econometrica, 47, pp 263-291.
    • (1979) Econometrica , vol.47 , pp. 263-291
    • Kahneman, D.1    Tversky, A.2
  • 21
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    • Generalised Expected Utility Analysis and the Nature of Observed Violations of the Independence of the Independent Axiom
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    • Machina, M. (1983), Generalised Expected Utility Analysis and the Nature of Observed Violations of the Independence of the Independent Axiom, in Stigum, B., Wenstop, T. and F. (eds.), Foundations of Utility and Risk Theory With Applications, Dordrecht: Reidel.
    • (1983) Foundations of Utility and Risk Theory With Applications
    • Machina, M.1
  • 26
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    • Rational Fools: A Critique of the Behaviourial Foundations of Economic Theory
    • in Hahn, F., and Holis, M. (eds.), Oxford University Press, Oxford
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    • (1979) Philosophy and Economic Theory
    • Sen, A.K.1


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