메뉴 건너뛰기




Volumn 8, Issue 4, 1989, Pages 339-349

The Varying Nature of Brands as Assets Theory and Practice Compared

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0005768284     PISSN: 02650487     EISSN: 17593948     Source Type: Journal    
DOI: 10.1080/02650487.1989.11107118     Document Type: Article
Times cited : (24)

References (44)
  • 1
    • 84948938098 scopus 로고
    • Is the brand under pressure again?
    • Why Fine Fare believes in private label, Paper presented at Oyez Seminar: London, September
    • Allan, J. (1981) Why Fine Fare believes in private label. In Is the brand under pressure again? Paper presented at Oyez Seminar: London, September, 1981.
    • (1981)
    • Allan, J.1
  • 2
    • 0002212622 scopus 로고
    • Influence of beer brand identification on taste perception
    • Alison, R. & Uhl, K. (1964) Influence of beer brand identification on taste perception. Journal of Marketing Research, 1, 36–39.
    • (1964) Journal of Marketing Research , vol.1 , pp. 36-39
    • Alison, R.1    Uhl, K.2
  • 3
    • 0345934374 scopus 로고
    • Humanistic advertising: a holistic cultural perspective
    • Alt, M. & Griggs, S. (1988) Humanistic advertising: a holistic cultural perspective. International Journal of Advertising, 2, 195–213.
    • (1988) International Journal of Advertising , vol.2 , pp. 195-213
    • Alt, M.1    Griggs, S.2
  • 4
    • 84948881240 scopus 로고
    • Marketing Definitions: a Glossary of Marketing Terms.
    • Chicago: American Marketing Association
    • American Marketing Association (1960) Marketing Definitions: a Glossary of Marketing Terms. Chicago: American Marketing Association.
    • (1960) American Marketing Association
  • 5
    • 0002976682 scopus 로고
    • Developmental recognition of consumption symbolism
    • Belk, R., Bahn, K. & Mayer, R. (1982) Developmental recognition of consumption symbolism. Journal of Consumer Research, 9, 4-17.
    • (1982) Journal of Consumer Research , vol.9 , pp. 4-17
    • Belk, R.1    Bahn, K.2    Mayer, R.3
  • 6
    • 0002477810 scopus 로고
    • A study of the influence of image congruence on consumer choice
    • Birdwell, A. (1968) A study of the influence of image congruence on consumer choice. Journal of Business, 41, 76–88.
    • (1968) Journal of Business , vol.41 , pp. 76-88
    • Birdwell, A.1
  • 7
    • 0000624345 scopus 로고
    • Relation of Consumers–Buying habits to marketing methods
    • Harvard Business Review
    • Copeland, M. (1923) Relation of Consumers–Buying habits to marketing methods. Harvard Business Review, 1, 282–289.
    • (1923) , vol.1 , pp. 282-289
    • Copeland, M.1
  • 9
    • 0003054434 scopus 로고
    • Congruence relationships between self images and product brands
    • Dolich, I. (1969) Congruence relationships between self images and product brands. Journal of Marketing Research, 6, 80–84.
    • (1969) Journal of Marketing Research , vol.6 , pp. 80-84
    • Dolich, I.1
  • 11
    • 0039197584 scopus 로고
    • Perceived social class appeals of branded goods
    • Gronhaug, K. & Trapp, P. (1988) Perceived social class appeals of branded goods. Journal of Consumer Marketing, 5, 25–30.
    • (1988) Journal of Consumer Marketing , vol.5 , pp. 25-30
    • Gronhaug, K.1    Trapp, P.2
  • 12
    • 0003139254 scopus 로고
    • Perception of self, generalized stereotypes and brand selection
    • Grubb, E. & Hupp, G. (1968) Perception of self, generalized stereotypes and brand selection. Journal of Marketing Research, 5, 58–63.
    • (1968) Journal of Marketing Research , vol.5 , pp. 58-63
    • Grubb, E.1    Hupp, G.2
  • 13
    • 84911582453 scopus 로고
    • Buyer/Consumer Information Processing
    • Process models of consumer decision making,(ed) Hughes, G. D. & Ray, M. L. Chapel Hill: University of North Carolina Press.
    • Haines, G. (1974) Process models of consumer decision making. In Buyer/Consumer Information Processing (ed) Hughes, G. D. & Ray, M. L. Chapel Hill: University of North Carolina Press.
    • (1974)
    • Haines, G.1
  • 14
    • 84948227790 scopus 로고
    • The effect of branded groceries of retail trade concentration
    • Admap
    • Hurst, S. (1985) The effect of branded groceries of retail trade concentration. Admap, 21, 395–396.
    • (1985) , vol.21 , pp. 395-396
    • Hurst, S.1
  • 15
    • 0000932020 scopus 로고
    • Price, brand name and product composition characteristics as determinants of perceived quality
    • Jacoby, J., Olson, J. & Haddock, R. (1971) Price, brand name and product composition characteristics as determinants of perceived quality. Journal of Applied Psychology, 55, 570–579.
    • (1971) Journal of Applied Psychology , vol.55 , pp. 570-579
    • Jacoby, J.1    Olson, J.2    Haddock, R.3
  • 16
    • 0002464338 scopus 로고
    • Brand choice behavior as a function of information load
    • Jacoby, J., Speller, D. & Kohn, A. (1974) Brand choice behavior as a function of information load. Journal of Marketing Research, 11, 63–69.
    • (1974) Journal of Marketing Research , vol.11 , pp. 63-69
    • Jacoby, J.1    Speller, D.2    Kohn, A.3
  • 18
    • 0009037429 scopus 로고
    • What's in a name?
    • Lexington: Lexington Books
    • Jones, J. (1986) What's in a name? Lexington: Lexington Books.
    • (1986)
    • Jones, J.1
  • 19
    • 0041150371 scopus 로고
    • What do you learn standing in a supermarket aisle?
    • (Ed.) Wilkie, W., Ann Arbor: Association for Consumer Research
    • Kendall, K. & Fenwick, I. (1979) What do you learn standing in a supermarket aisle? In Advances in Consumer Research. Vol 6 (Ed.) Wilkie, W., pp. 153–160. Ann Arbor: Association for Consumer Research.
    • (1979) Advances in Consumer Research. , vol.6 , pp. 153-160
    • Kendall, K.1    Fenwick, I.2
  • 20
    • 0347150430 scopus 로고
    • What is a Brand?
    • London: J. Walter Thompson.
    • King, S. (1970) What is a Brand? London: J. Walter Thompson.
    • (1970)
    • King, S.1
  • 21
    • 84948866816 scopus 로고
    • Crisis in Branding.
    • London: J. Walter Thompson
    • King, S. (1978) Crisis in Branding. London: J. Walter Thompson.
    • (1978)
    • King, S.1
  • 22
    • 0005709978 scopus 로고
    • Developing New Brands.
    • London: J. Walter Thompson
    • King, S. (1984) Developing New Brands. London: J. Walter Thompson.
    • (1984)
    • King, S.1
  • 23
    • 0003608991 scopus 로고
    • Marketing Management: Analysis, Planning and Control.
    • Englewood Cliffs: Prentice Hall
    • Kotler, P. (1988) Marketing Management: Analysis, Planning and Control. Englewood Cliffs: Prentice Hall.
    • (1988)
    • Kotler, P.1
  • 24
    • 0040178981 scopus 로고
    • What makes advertising effective?
    • Krugman, H. (1975) What makes advertising effective? Harvard Business Review, 53, 96–103.
    • (1975) Harvard Business Review , vol.53 , pp. 96-103
    • Krugman, H.1
  • 25
    • 84948876504 scopus 로고
    • The ethos of the brand
    • Admap, 15, 19–24. Landon, E. L. (1974) Self concept, ideal self concept and consumer purchase intentions. Journal of Consumer Research
    • Lamb, D. (1979) The ethos of the brand. Admap, 15, 19–24. Landon, E. L. (1974) Self concept, ideal self concept and consumer purchase intentions. Journal of Consumer Research, 1, 44–51.
    • (1979) , vol.1 , pp. 44-51
    • Lamb, D.1
  • 26
    • 0345934374 scopus 로고
    • Humanistic advertising: a holistic cultural perspective
    • Lannon, J. & Cooper, P. (1983) Humanistic advertising: a holistic cultural perspective. International Journal of Advertising, 2, 195–213.
    • (1983) International Journal of Advertising , vol.2 , pp. 195-213
    • Lannon, J.1    Cooper, P.2
  • 27
    • 0011432386 scopus 로고
    • The Quarterly Review of Marketing
    • Own labels: problem child or infant prodigy
    • Martell, D. (1986) Own labels: problem child or infant prodigy. The Quarterly Review of Marketing, 11, 7–12.
    • (1986) , vol.11 , pp. 7-12
    • Martell, D.1
  • 28
    • 0042503055 scopus 로고
    • They consume advertising too
    • Admap
    • Meadows, R. (1983) They consume advertising too. Admap, 19, 408–413.
    • (1983) , vol.19 , pp. 408-413
    • Meadows, R.1
  • 29
    • 39749093168 scopus 로고
    • The magic number seven, plus or minus two
    • Miller, G. (1956) The magic number seven, plus or minus two. The Psychological Review, 63, 81–97.
    • (1956) The Psychological Review , vol.63 , pp. 81-97
    • Miller, G.1
  • 31
    • 84948938100 scopus 로고
    • Developing new brand names
    • (Ed.) Murphy, J. London: Macmillan
    • Murphy, J. (1987) Developing new brand names. In Branding: a Key Marketing Tool. (Ed.) Murphy, J. London: Macmillan.
    • (1987) Branding: a Key Marketing Tool.
    • Murphy, J.1
  • 33
    • 0011517928 scopus 로고
    • Product quality judgement: information processing approach
    • Park, C. & Winter, F. (1979) Product quality judgement: information processing approach. Journal of the Market Research Society, 21, 211–217.
    • (1979) Journal of the Market Research Society , vol.21 , pp. 211-217
    • Park, C.1    Winter, F.2
  • 34
    • 84948218218 scopus 로고
    • The role of branding in international advertising
    • Pitcher, A. E. (1985) The role of branding in international advertising. International Journal of Advertising, 4, 241–246.
    • (1985) International Journal of Advertising , vol.4 , pp. 241-246
    • Pitcher, A.E.1
  • 35
    • 33645519207 scopus 로고
    • Brand efficiency: lessons from the USA.
    • Admap
    • Ramsay, B. (1983) Brand efficiency: lessons from the USA. Admap, 19, 556–563.
    • (1983) , vol.19 , pp. 556-563
    • Ramsay, B.1
  • 36
    • 84948191334 scopus 로고
    • The battle for brands
    • Management Today, November
    • Randall, G. (1985) The battle for brands. Management Today, November, 74–79.
    • (1985) , pp. 74-79
    • Randall, G.1
  • 37
    • 84954830474 scopus 로고
    • Own label now has designs on branding
    • Marketing Week 6 May
    • Relph-Knight, I. (1988) Own label now has designs on branding. Marketing Week, 6 May, 51–58.
    • (1988) , pp. 51-58
    • Relph-Knight, I.1
  • 38
    • 0003167243 scopus 로고
    • Self-concept and brand preference
    • Ross, I. (1971) Self-concept and brand preference. Journal of Business, 44, 38–50.
    • (1971) Journal of Business , vol.44 , pp. 38-50
    • Ross, I.1
  • 39
    • 0010864814 scopus 로고
    • A sociological approach to brand choice: the concept of situational self-image
    • (Ed.) Olson, J.
    • Schenk, C. & Holman, R. (1980) A sociological approach to brand choice: the concept of situational self-image. Advances in Consumer Research, (Ed.) Olson, J. 6, 610–614.
    • (1980) Advances in Consumer Research , vol.6 , pp. 610-614
    • Schenk, C.1    Holman, R.2
  • 40
    • 0001561946 scopus 로고
    • Self-concept in consumer behaviour: a critical review
    • Sirgy, M. (1982) Self-concept in consumer behaviour: a critical review. Journal of Consumer Research, 9, 287–300.
    • (1982) Journal of Consumer Research , vol.9 , pp. 287-300
    • Sirgy, M.1
  • 41
    • 0001154580 scopus 로고
    • The role of products as social stimuli: a symbolic interactionism perspective
    • Solomon, M. (1983) The role of products as social stimuli: a symbolic interactionism perspective. Journal of Consumer Research, 10, 319–329.
    • (1983) Journal of Consumer Research , vol.10 , pp. 319-329
    • Solomon, M.1
  • 42
    • 79952303265 scopus 로고
    • Advertising, marketing and brands
    • Admap
    • Staveley, N. (1987) Advertising, marketing and brands. Admap, 23, 31–35.
    • (1987) , vol.23 , pp. 31-35
    • Staveley, N.1
  • 43
    • 0005760737 scopus 로고
    • The Economics of the Brand.
    • London: McGraw Hill
    • Watkins, T. (1986) The Economics of the Brand. London: McGraw Hill.
    • (1986)
    • Watkins, T.1
  • 44
    • 84915364720 scopus 로고
    • To spend or not to spend?
    • Whitaker, J. (1983) To spend or not to spend? The Nielsen Researcher, 2, 1–15.
    • (1983) The Nielsen Researcher , vol.2 , pp. 1-15
    • Whitaker, J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.