The firearm injury reduction education (fire) program: Formative evaluation insights and implications

Social Marketing Quarterly

Volumn 4, Issue 2, 1998, Pages 25-35

  Roberto, Anthony J ^a,b   Johnson, Amy Janan ^b   Meyer, Gary ^c   Robbins, Steve L ^d   Smith, Patricia K ^e  

^a Michigan Public Health Institute   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c MARQUETTE UNIVERSITY   (United States)

^d InterActive Solutions   (United States)

^e MICHIGAN DEPARTMENT OF COMMUNITY HEALTH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0005623869     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245004.1998.9960994     Document Type: Article

References (34)

1. Andreasen, A. R. (1995). Marketing social change: Changing behavior to promote health, social development, and the environment. San Francisco, CA: Jossey-Bass.
2. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.
3. Annest, J. L., Mercy, J. A., Gibson, D. R., & Ryan, G. W. (1995). National estimates of nonfatal firearm-related injuries. Journal of the American Medical Association, 273,1749-1754.
4. Atkin, C. K., & Freimuth, V. (1989). Formative Evaluation Research in Campaign Design. In R. E. Rice & C. K. Atkin Public communication campaigns (2nd ed.; pp. 131-150). Newbury Park, CA: Sage.
5. Bandura, A. (1977). Self-efficacy: Towards a unifying theory of behavioral change. Psychological Review, 84, 191-215.
6. Brent, D. A., Perper, J. A., Allman, C. J., Moritz, G. M., Wartella, M. E., & Zelenak, J. P. (1991). The presence and accessibility of firearms in the homes of adolescent suicides: A case-control study. Journal of the American Medical Association, 266, 2989-2995.
7. Cook, P. J. (1979). The effect of gun availability on robbery and robbery murder: A cross-section study of 50 large cities. Policy Studies Review Annual, 3, 743-781.
8. Cotton, P. (1992). Gun-associated violence increasingly viewed as public health challenge. Journal of the American Medical Association, 267, 1171-1174.
9. Janz, N. K., & Becker, M. H. (1984). The health belief model: A decade later. Health Education Quarterly, 11, 1-47.
10. Kellermann, A. L. (1994). A public health approach to gun violence. Atlanta Medicine, 68, 15-22.
11. Kellermann, A. L., Lee, R. K., Mercy, J. A., & Banton, J. (1991). The epidemiologic basis for the prevention of firearm injuries. Annual Review of Public Health, 12, 17-40.
12. Kellermann, A. L., Rivara, F., Somes, G., Reay, D., Francisco, J., Banton, J., Prodzinski, J., Flinger, C., & Hackman, B. (1992). Suicide in the home in relation to gun ownership. The New England Journal of Medicine, 327, 467-472.
13. Kotier, P., & Roberto, E. (1989). Social marketing. New York, NY: Free Press.
14. Krueger, R. A. (1994). Focus groups: A practical guide for applied research (2nd ed.). Thousand Oaks, CA: Sage.
15. Marwick, C. (1995). A public health approach to making guns safer. Journal of the American Medical Association, 273, 1743-1744.
16. Mason, J., & Proctor, R. (1992). Reducing youth violence-the physician's role. Journal of the American Medical Association, 267, 3003.
17. McDowall, D. (1991). Firearm availability and homicide rates in Detroit, 1951-1986. Social Forces, 69, 1085-1101.
18. Meyer, G., & Dealing, J. W. (1996). Respecifying the social marketing model for unique populations. Social Marketing Quarterly, 3, 44-52.
19. Michigan Task Force on Interpersonal Violence Prevention and Reduction (1994). Safe Michigan: Preventing and reducing violence in our homes, schools, and streets, Lansing, MI: Michigan Department of Community Health.
20. National Center for Injury Prevention and Control (1993). Injury mortality: National summary of injury morality data. 1984-1990. Atlanta, GA: Center for Disease Control and Prevention.
21. Novelli, W. D. (1984). Developing marketing programs. In L. W. Frederickson, L. J. Solomon, & K. A. Brehony (Eds.), Marketing health behavior: Principles, techniques and applications, New York: Plenum.
22. Novello, A. C., Shosky, J., & Froehlke, R. (1992). A medical response to violence. Journal of the American Medical Association, 267, 3007.
23. O'Keefe, D. J. (1990). Persuasion: Theory and research. Newbury Park, CA: Sage.
24. Prochaska, J. O., Di Clemente, C. C., & Norcross, J. (1992). In search of how people change: Application to addictive behaviors. American Psychologist, 47, 1102-1114.
25. Randall, T. (1990). Coping with violence epidemic. Journal of the American Medical Association, 263, 2612, 2614.
26. Rogers, E. M. (1995). Diffusion of innovations (4th ed.). New York: The Free Press.
27. Rosenberg, M. (1993). The faces of injury. American Journal of Preventive Medicine, 9, 3-7.
28. Singh, G. K., Kochanek, K. D., & MacDorman, M. F. (1996) Advance report of final mortality statistics, 1994. Monthly Vital Statistics Report, 45 (Supplemental), 55.
29. Stewart, C. J., & Cash, W. B. (1997). Interviewing: Principles and practices (8th ed.). Madison, WI: Brown & Benchmark.
30. Stewart, D. W., & Shamdasani, P. N. (1990). Focus groups: Theory and practice. Newbury Park, CA: Sage.
31. Voelker, R. (1995). Taking aim at handgun violence. Journal of the American Medical Association, 273, 1739-1740.
32. Wintemut, G. J., Teret, S. P., Kraus, J. F., Wright, M. A., & Bradfield, G. (1987). When children shoot children: Eighty-eight unintended deaths in California. Journal of the American Medical Association, 257, 3107-3109.
33. Witte, K. (1992). Putting the fear back into fear appeals: The extended parallel process model. Communication Monographs, 59, 329-349.
34. Zimring, F. E. (1968). Is gun control likely to reduce violent killings? University of Chicago Law Review, 35, 721-737.