Linking quality and performance

Marketing Health Services

Volumn 16, Issue 3, 1996, Pages 39-43

  Rapert, Molly Inhofe ^a   Babakus, Emin ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; HEALTH CARE COST; HEALTH CARE DELIVERY; HEALTH CARE FACILITY; HEALTH CARE MANAGEMENT; HEALTH CARE QUALITY; MARKETING; REVIEW;

CONSUMER SATISFACTION; COST CONTROL; ECONOMIC COMPETITION; HEALTH CARE RATIONING; HEALTH CARE SURVEYS; HEALTH SERVICES RESEARCH; HOSPITAL ADMINISTRATION; MANAGEMENT AUDIT; OUTCOME ASSESSMENT (HEALTH CARE); TOTAL QUALITY MANAGEMENT; UNITED STATES;

EID: 0005250264     PISSN: 10941304     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (15)

1. Day, George S. (1994), "The Capabilities of Market-Driven Organizations," Journal of Marketing, 58 (October), 37-52.
2. Gale, Bradley T. and Richard Klavans (1988), "Formulating a Quality Improvement Strategy," Journal of Business Strategy, (Winter), 21-32.
3. Garvin, David A. (1987), "Competing on the Eight Dimensions of Quality," Harvard Business Review, (November-December), 102-9.
4. Goldsmith, Jeff (1989), "A Radical Prescription for Hospitals," Harvard Business Review, (May-June), 104-11.
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11. Rust, Roland T., Anthony J. Zahorik, and Timothy L. Keiningham (1995), "Return on Quality (ROQ): Making Service Quality Financially Accountable," Journal of Marketing, 59 (April), 58-70.
12. Saraph, Jayant C., P. George Benson, and Roger G. Schroeder (1989), "An Instrument for Measuring the Critical Factors of Quality Management," Decision Science, (20), 810-29.
13. Woodruff, Robert B., William B. Locander, and David J. Barnaby (1991), "Marketing in a Value-Oriented Organization," in Competing Globally Through Customer Value: The Management of Strategic Suprasystems, Michael J. Stahl and Gregory M. Bounds, eds. New York: Quorum Books, 566-85.
14. Woodside, Arch G. (1991), "What is Quality and How Much Does it Really Matter?" Journal of Health Care Marketing, 11 (December), 61-7.
15. Zeithaml, Valarie, A. Parasuraman, and Leonard L. Berry (1990), Developing Quality Service. New York: Free Press.