Best practices in marketing

Cornell Hotel and Restaurant Administration Quarterly

Volumn 40, Issue 5, 1999, Pages 31-43

  Siguaw, Judy A ^a   Enz, Cathy A ^a  

^a 335 Statler Hall   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0003239232     PISSN: 00108804     EISSN: None     Source Type: Journal    
DOI: 10.1177/001088049904000507     Document Type: Article

References (2)

1. The full study is available in Laurette Dubé, Cathy A. Enz, Leo M. Renaghan, and Judy A. Siguaw, American Lodging Excellence: The Key to Best Practices in the U.S. Lodging Industry (New York: American Express and the American Hotel Foundation, 1999);
2. for a summary of the study methodology, see: Laurette Dubé, Cathy A. Enz, Leo M. Renaghan, and Judy A. Siguaw, "Best Practices in the United States Lodging Industry: Overview, Methods, and Champions," Cornell Hotel and Restaurant Administration Quarterly, Vol. 40, No. 4 (August 1999), pp. 14-27.