Improving the Retail Performance by Contrasting Management- and Customer-Perceived Store Images: A Diagnostic Tool for Corrective Action

Journal of Business Research

Volumn 43, Issue 1, 1998, Pages 27-38

  Samli, A Coskun ^a   Kelly, J Patrick ^b   Hunt, H Keith ^c  

^a UNIVERSITY OF NORTH FLORIDA   (United States)

^b WAYNE STATE UNIVERSITY   (United States)

^c BRIGHAM YOUNG UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0003093652     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(98)00008-3     Document Type: Article

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