Replication in advertising research

Journal of Advertising

Volumn 10, Issue 1, 1981, Pages 3-13

  Reid, Leonard N ^a   Soley, Lawrence C ^b   Wimmer, Roger D ^a  

^a UNIVERSITY OF GEORGIA   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0003016672     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1981.10672750     Document Type: Article

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