Customer-oriented corporate cultures are crucial to services marketing success

Journal of Services Marketing

Volumn 1, Issue 1, 1987, Pages 39-46

  Parasuraman, A ^a  

^a TEXAS A AND M UNIVERSITY SYSTEM   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002717329     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb059587     Document Type: Review

References (1)

1. von Dienstbode, Wolfgang G., Kurze Einführüng in die gegenwärtige und zukunftige Theorie zur abendländischen Dienstleistungsgesellschaft, with Summary in English. Beinbruch, Federal Republic of Germany: Springer Verlag, 1984, p. 683