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Volumn 12, Issue 1, 1986, Pages 37-56

Advancement for public relations role models

(2)  Broom, Glen M a   Dozier, David M a  

a NONE

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0002707116     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0363-8111(86)80039-X     Document Type: Article
Times cited : (177)

References (24)
  • 7
    • 84914834097 scopus 로고    scopus 로고
    • See Broom and Smith, “Testing the Practitioner's Impact,” for more detailed descriptions of these roles and their origins in the literature.
  • 8
    • 84914869136 scopus 로고    scopus 로고
    • Six items for each role index called for self-reports of the frequency of activities specific to each role. Throughout this study, the six-item indices for the roles were used to create the four-way typology. As a validity check on the indices, a set of four items asked respondents to rate the extent to which brief descriptions of the four roles described their individual practices of public relations.
  • 9
    • 0002844104 scopus 로고
    • A Comparison of Sex Roles in Public Relations
    • First reported by, Fall
    • (1982) Public Relations Review , vol.8 , Issue.3 , pp. 17-22
    • Broom1
  • 14
    • 84914881493 scopus 로고    scopus 로고
    • Broom, “A Comparison of Sex Roles,” p. 20.
  • 16
    • 84914884542 scopus 로고    scopus 로고
    • Druck and Hiebert, op. cit., p. 15.
  • 21
    • 84914874473 scopus 로고    scopus 로고
    • Bell and Bell, “Functional or Functionary?” pp. 52–53.
  • 22
    • 84914880334 scopus 로고    scopus 로고
    • Grunig and Hunt, p. 99–101.
  • 24
    • 0038914941 scopus 로고
    • Practitioner Pursuit of the Ideal Role
    • Sullivan, “The Relationship Between Organizational Role Hierarchy and Public Relations Practitioner Job Satisfaction.” See also, May, 22
    • (1985) IPRA Review , vol.9 , Issue.2 , pp. 14-18
    • Sullivan1    Dozier2    Hellweg3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.