A framework for conceptualizing and measuring the involvement construct in advertising research

Journal of Advertising

Volumn 19, Issue 4, 1990, Pages 27-40

  Andrews, J Craig ^a   Durvasula, Srinivas ^a   Akhter, Syed H ^a  

^a MARQUETTE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002587198     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1990.10673198     Document Type: Article

References (73)

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