Measuring the importance of positive constructs: A test of alternative rating procedures

Marketing Letters

Volumn 8, Issue 2, 1997, Pages 239-250

  Mccarty, John A ^a   Shrum, L J ^b  

^a AMERICAN UNIVERSITY   (United States)

^b RUTGERS UNIVERSITY   (United States)

Author keywords

Differentiation; Measurement; Scales; Values

Indexed keywords

EID: 0002243019     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1007918705434     Document Type: Article

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