A model for controlling social desirability bias by direct and indirect questioning

Marketing Letters

Volumn 8, Issue 4, 1997, Pages 429-437

  Jo, Myung Soo ^a   Nelson, James E ^b   Kiecker, Pamela ^c  

^a GRIFFITH UNIVERSITY   (Australia)

^b UNIVERSITY OF COLORADO   (United States)

^c VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

Author keywords

Direct and indirect questioning; Method variance; Social desirability bias

Indexed keywords

EID: 0002240428     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1007951313872     Document Type: Article

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