Improving Value Ratings: An Assessment of the Rank-Then-Rate Approach

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Volumn , Issue , 2015, Pages 101-104

  Beatty, Sharon E ^a   Martin, Wendy K ^a   Yoon, Mahn Hee ^b   Kahle, Lynn R ^c  

^a Department of Genetics   (United States)

^b Daegu University   (South Korea)

^c UNIVERSITY OF OREGON   (United States)

Author keywords

Importance Measure; Importance Rating; Importance Scale; Marketing Researcher; Rating Discrimination

Indexed keywords

EID: 0002064046     PISSN: 23636165     EISSN: 23636173     Source Type: Book Series    
DOI: 10.1007/978-3-319-13144-3_26     Document Type: Chapter

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