A Comparison of Full Profile and Hierarchical Information Integration Conjoint Methods to Modeling Group Preferences

Marketing Letters

Volumn 11, Issue 2, 2000, Pages 165-175

  Molin, Eric J E ^a   Oppewal, Harmen ^b   Timmermans, Harry J P ^c  

^a DELFT UNIVERSITY OF TECHNOLOGY   (Netherlands)

^b UNIVERSITY OF SURREY   (United Kingdom)

^c EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

Conjoint analysis; Group preference modeling; Hierarchical information integration

Indexed keywords

EID: 0001860846     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1008194807943     Document Type: Article

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