Let's make a deal: An analysis of revelations and stipulations in lonely hearts advertisements

Journal of Personality and Social Psychology

Volumn 35, Issue 4, 1977, Pages 257-264

  Harrison, Albert A ^a   Saeed, Laila ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b NONE

Author keywords

content analysis of lonely hearts advertisements, social desirability matching, 20 59 yr old male vs female advertisers

Indexed keywords

EID: 0001665927     PISSN: 00223514     EISSN: None     Source Type: Journal    
DOI: 10.1037/0022-3514.35.4.257     Document Type: Article

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